🎉 Meet our new logo and tagline! 🎉 We're thrilled to unveil our refreshed brand identity to reflect who we are today – authentic, knowledgeable and neighborly – backed by a rich legacy of serving communities for over 75 years. We gave a modern touch to a vintage, beloved True Value logo. We introduced a navy blue, emblematic of well-worn, hardworking denim. And the tagline? Well, it’s simple: Here For You. Our logo and tagline represent True Value’s unique brand: With the right products and re

The value of a logo explained. I got this nugget of wisdom from @grilledbran of @logolounge in the latest episode of the @theangrydesignerpodcast - it’s a brilliant episode and you should all go check it out if you’re in the business of brand identity. | Peters Design Company