✨ Strategy without alignment is just a wish. This week, we kicked off a strategy alignment session with a leading Latvian cosmetics brand that wanted to reconnect their goals with reality. We started by looking at their values, their vision, and the real blockers that stand in the way. From there, we aligned everything with a go-to-market strategy — and ended the day with clear actions and KPIs to make it happen. It’s always inspiring to see when a team gets that “aha moment” — when strategy sta
✨ Strategy without alignment is just a wish. This week, we kicked off a …
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