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Lay’s embraces its ‘healthy’ side with its biggest rebrand ever and a new logo
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Lay's drastically rebrands after disturbing finding: 42% of consumers didn't know their chips were made out of potatoes | Fortune
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Lay’s potato chip bag is getting its first new look in 12 years
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Lay's changes its branding after customers didn't realize the chips used real potatoes, insiders say
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Saptarshi Prakash on Instagram: "Lay’s BIGGEST Rebrand in History 🤩 After nearly 100 years, Lay’s rebuilt its entire visual identity from scratch. From the new Sun logo featuring “Lay’s Rays” to the matte-finish packaging with wood-grain textures, every design choice serves a purpose. They created a custom typeface, ingredient-inspired colors, and wrote “Made with real potatoes” because 42% of people didn’t realize Lay’s chips come from actual potatoes. This rebrand isn’t chasing trends; it’s f
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