Official site for planning a trip to San Francisco and Northern California. Find the latest on attractions, hotel rooms, restaurants, arts and culture, our neighborhoods, and more.

There's no shortage of great things to experience in San Francisco: breathtaking scenery, outstanding restaurants, inspiring culture, and iconic sights you can't find anywhere else.

Now's the perfect time to plan your trip to San Francisco, whether it's your first time or your next time. Use our updated all-digital San Francisco Traveler Visitor's Guide to find out what's new in the city …

Explore the most popular attractions in San Francisco based on data collected from visitors.

Few cities offer the variety of world-class experiences that are possible in San Francisco. Get inspired and start getting excited about your next visit to the City by the Bay.

Family attractions, iconic sights, historic landmarks—there's so much to see and do in San Francisco. Start building your bucket list here.

Sitio oficial para planificar un viaje a San Francisco y el norte de California. Descubre lo último en atracciones, hoteles, restaurantes, arte y cultura, nuestros barrios y mucho más.

Sito ufficiale per pianificare un viaggio a San Francisco e nella California settentrionale. Trova le ultime novità su attrazioni, camere d'albergo, ristoranti, arte e cultura, i nostri quartieri e altro ancora.

Recognized around the world as being synonymous with San Francisco, these seven legendary attractions should be at the top of any visitor's itinerary. Each has its own fascinating history, offers …

Discover 28 unforgettable things to do in San Francisco, from the Golden Gate Bridge and Alcatraz to foodie neighborhoods, hidden gems and iconic attractions.