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May 4, 2026 · See the latest on Apple. From breaking news to in-depth reporting, Bloomberg tracks the full story in real time.

Get the latest Apple Inc. (AAPL) stock news and headlines to help you in your trading and investing decisions.

1 day ago · Apple has new iPhones coming this fall, here’s when to expect the iPhone 18 lineup’s announcement, release date, and more.

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Learn more about popular features and topics, and find resources that will help you with all of your Apple products.

Find an Apple Store and shop for Mac, iPhone, iPad, Apple Watch, and more. Sign up for Today at Apple programs. Or get support at the Genius Bar.

Designed for Apple Intelligence. Discover iPhone 17 Pro, iPhone Air, iPhone 17, and iPhone 17e, along with iPhone 16.

Your Apple Account is the account you use for all Apple services.