Runway Influence, an influencer marketing agency focused on luxury brands, is adapting to industry skepticism and tech disruption—as well as the future of micro, macro and mega-influencers. When MGM ...

The power of persuasion can be easily misused and exploited. Spend any time on social media, and you'll likely come across content from a popular creator paid by brands to persuade you into buying a ...

Europe is accelerating in its own way in the influencer space and building a unique model with global relevance.

Influencer marketing has transformed over the past decade. What began as simple product endorsements has become a refined strategy rooted in authenticity and storytelling. At the center of this ...

In today’s world, influence is a form of currency. Young people often trust social media influencers more than traditional advertising or even official government communication. They see them as ...

Digital Marketing World Forum, the definitive exhibition and conference for senior marketing leaders driving the future of marketing technology. Covering AI, Data, CRM, Email, Automation, Digital ...

Nearly four years and four ad industry certification programs since the Institute for Advertising Ethics launched, it is introducing a fifth certification, this time turning the industry's attention ...