Come inside Confetti and Friends for a tour of their fidget factory! We show you their brand new fidgets not yet in stores!!

The squishy sensory toy NeeDoh has become a viral sensation, leading to nationwide shortages. A USA TODAY parenting expert suggests the hype may not be justified, as children often prefer their old ...

In our advice column, “Ask the Strategist,” we take your most burning shopping questions and survey friends, call up experts, and draw on our own personal experience to answer them. If you have an ...

Although Christmas is still a few months away, it's the perfect time to start thinking about what advent calendars to treat your kids' to this year. The run up to the big day can leave children, shall ...

Do you love candy and fidget challenges!? This is a great candy challenge we have to match every candy to the alphabet. I ...

Fidget pops, simple dimples, slime, mochis and octopuses might not feel like the most festive toys but, if early advent calendar sales are anything to go by they are Christmas essentials for children ...

At Fidgets Factory in Huntington Station, shoppers will find sensory toys in various shapes and sizes that can be popped, squeezed and pulled. The shop, which opened in February, is dedicated to all ...