In 2025, digital advertising no longer runs on guesswork or static targeting rules. The rise of AI-powered predictive creative optimization is rewriting how brands capture attention in a crowded ...
DataAlly, an AI-powered marketing analytics platform, has announced the launch of the beta testing phase of its platform, which focuses entirely on Facebook ad creative performance. This cutting-edge ...
AppsFlyer has released the 2025 edition of its State of Creative Optimisation report, an analysis of creative performance trends and emotional drivers across mobile advertising. Drawing on 1.1 million ...
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