We have purposefully tweaked our traditional Drexel Dragon Blue to be a darker Drexel Campaign Blue. The deep blue connotes security, professionalism, and trustworthiness. The two colors compliment ...

The following excerpt is from Perry Marshall, Mike Rhodes and Bryan Todd’s book Ultimate Guide to Google AdWords. Buy it now from Amazon | Barnes & Noble | iTunes | IndieBound Have you ever been ...

Audio-visual content, such as videos and webinars, is the fastest-growing type of content among business-to-consumer (B2C) marketers, according to a 2019 report. In fact, 69% of marketers said they ...

Opinions expressed by Entrepreneur contributors are their own. With the popularization of crowdfunding platforms like Kickstarter, having a successful campaign is within any entrepreneur’s reach.

AOL Canada recently signed on as the first publisher client of Campaign Essentials in Canada, representing the necessity of campaign validation from all players in the market. “AOL's commitment to ...

Creating a successful holiday marketing campaign is both art and science, as marketers need to find the best formula to tap into the holiday sentiment and sell services or products that may have very ...

Uberflip, a digital content experience platform, has launched a new campaign tool designed to help marketers personalize their digital content to empower their ABM and demand generation campaigns. The ...