What are the Basic Principles of Marketing? So you want to do marketing. You’ve got to know the rules, but what are they? On our web site we try to give you the ideas you need to do marketing, but ...

Every small business owner has gaps in his learning, and yours may stand out when a member of your marketing team refers to "psychographics." Another reminder may occur to you when someone suggests ...

Life for marketers used to be simpler. We had just a few TV channels, some radio stations, a handful of top magazines and a newspaper or two in each market. Reaching consumers was easy, if you were ...

AI has fundamentally changed how people search and engage with information online. Features like AI Overviews may boost visibility, but they’ve also reduced clicks, leaving many websites with less ...

First principles is a term commonly associated with math, physics and philosophy. But they can be applied to great effect in marketing. Being first is a big deal. The first person to adopt a new ...

Traditional engineering utilizes knowledge and principles to design, build and analyze objects. Marketing engineering was coined to describe the process used by marketers to utilize knowledge-based ...

Forbes contributors publish independent expert analyses and insights. I write about green businesses and how to help startups succeed. When the CEO wears many hats, is the CMO, CFO and the mail clerk ...

Explore the principles that turn content from noise into strategy, designed for teams focused on trust, scale, and measurable ROI. This edited excerpt is from B2B Content Marketing Strategy by Devin ...