“YouTube now reaches more 18- to 49-year-olds on mobile devices than any TV network.” We’ve been hearing this cliché for a long time from Google (GOOG). YouTube certainly keeps becoming more important ...

Pixability, a programmatic video ad platform, this week announced the self-serve launch of its YouTube TrueView programmatic ad platform. YouTube’s TrueView inventory allows consumers to skip ads they ...

YouTube on Monday released a CPM-based pricing model for its skippable video format called TrueView for reach. Read the blog post. This pricing model optimizes not for viewability but for on-target ...

YouTube has announced that it is adding interactive cards to its TrueView video ads. This means that marketers will now be able to add more information in overlays on top of their in-stream spots. For ...

Advertisers have cause to question the video inventory they’re buying. A recent report by Adalytics claimed brands are paying premium prices for YouTube TrueView ads that mostly appear on less ...

One of the features advertisers love about Google's YouTube is its "TrueView" ad format. Launched five years ago, the format allows viewers to skip an ad after five-seconds if they want to launch ...

Ads are a big part of Google and also YouTube’s business model. As far as Alphabet goes, nearly 95% of their revenue is made through ads. So it’s not a huge surprise to see that YouTube is working on ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Only 30 percent of people skip YouTube’s new TrueView ads, which play as ...

BOSTON--(BUSINESS WIRE)--Pixability today announced the industry’s first programmatic YouTube TrueView optimization platform for media professionals and the brands they serve. Pixability v3 advances ...

YouTube is rolling out a new way for advertisers to buy spots that users can choose to skip after 5 seconds — designed to optimize cost-effective reach. With YouTube’s standard TrueView in-stream ads, ...