Header bidding has been a boon for publishers looking to maximize ad revenue by exposing their inventory to as many bidders as possible. But, as with any other advance, there’s a downside. From a ...

While header bidding has slowly come of age in the last few years, I find that there are still publishers who are not quite sure what header bidding is and how it can work for them. Those who know how ...

One of the most commonly used data connections in the modern world is USB (which stands for Universal Serial Bus), but there's a difference between a USB header and the actual USB port your device ...

What is header bidding? Header bidding is an advanced programmatic advertising technique. Essentially, it lets publishers simultaneously offer ad space out to several supply-side platforms (SSPs). It ...

In 2014, a new innovation called header bidding (HB) gained popularity as it allowed publishers to route inventory to multiple ad exchanges. But Google did not welcome the competition and wanted to ...

Header bidding is dead. Header bidding must be open source. Header bidding hurts buyers. Header bidding is behind global warming... There’s a tremendous amount of FUD (fear, uncertainty and doubt) ...