What was your first introduction to beauty? Chances are that the first product you played with wasn't made with your young ...

Gen Alpha are growing up very differently to their millennial and Gen Z parents. It’s going to change how they interact with ...

Technology moves fast. Culture moves faster. As Gen Alpha, the first fully digital generation, comes of age, they’re challenging brands to rethink what designing for the future really means. For years ...

Both Generation Beta and Generation Alpha were named by Australian research firm McCrindle, who moved to the Greek alphabet, ...

Generation Alpha is the largest generation ever. Totalling two billion children, it encompasses anybody currently aged 0-15 years old – those born between 2010 and 2025. This is the first fully ...

Forbes contributors publish independent expert analyses and insights. Dr. Tracy Brower writes about joy, community and the future of work. This voice experience is generated by AI. Learn more. This ...

In just a few years, the first students from Generation Alpha will begin their college search. Born after 2010, they are entering higher education as true digital natives whose earliest memories ...

Kids are falling in love with classic brands like Pokémon and Hello Kitty, often discovering them through social media, according to a new Beano Brain report. Nostalgia lets parents and kids bond over ...

It's random noise to adults but social shorthand for Gen Alpha. Before blaming them, the author argues, look at the culture ...

A new slang word, "Choppelganger," is being used by Gen Z and Gen Alpha to describe someone as the less attractive version of a doppelganger.

As with any generation, Gen Alpha has its own lexicon of what’s cool and what’s not, and they’re letting everyone older than ...