Five forces are quietly rewriting the rules of consumer behaviour in 2026. From financial fatigue to AI intimacy, the shifts are structural, not seasonal — ...

First it was MAGNA. Now, WARC has decreased its global ad market growth forecast. And, it models three scenarios based on “differing severities of deterioration in underlying market conditions.” The ...

Brand safety and suitability, viewability and accurate measurement, and the deprecation of third-party cookies are among marketers’ chief concerns when it comes to programmatic advertising, according ...

Consumers around the world are channelling spending toward affordable indulgences such as wellness products and hobbies as ...

A new 2026 Global Consumer Trends Report by WARC paints a picture of cautious consumers navigating financial strain and ...

Warc has published its 2026 Global Consumer Trends report which exams the key issues that will influence consumer purchase ...

WARC is in the company of other ad spending trackers, including Madison and Wall and Magna, that have in recent days shifted their growth outlooks downward in response to trade war volatility. The ...

Global advertising growth is tracking higher this year than previously expected, now forecast to rise 10.4% to $1.32 trillion, but the updated outlook comes with a major caveat, according to new WARC ...

While WARC now expects retail media spending to grow at a slightly faster rate this year, with global marketing investments climbing 13.7% year over year to reach $153.3 billion, the space is headed ...

With global advertising spend forecast to top $1 trillion for the first time this year, WARC Media examines platform power in the era of AI, the current state of linear TV, the future of attention ...

According to a recent report from intelligence provider WARC, global advertising revenue for total print is projected to total $47.2 billion this year, a 7.7% drop-off from 2022. The decline follows a ...

In this week’s podcast, we’re joined by Catherine Driscoll, WARC’s Commissioning Editor EMEA and editor of a recent WARC Guide to brand assets in a hybrid world. In this week’s podcast, we’re joined ...