Mark manages all aspects of editorial on MarketingTech as Editor, including reporting on the fast-paced world of digital marketing and curating the site’s network of expert industry contributions.

In today's competitive fashion industry, creating a distinct identity is crucial for brands that aim to leave a lasting impression on consumers. Fashion marketing is no longer just about selling ...

Every successful brand has a clearly defined visual identity outlined in something like a brand book or brand guidelines. In order to be truly useful to your marketing department and your company as a ...

Every small business owner knows their visual identity is key. It's their first and most powerful marketing tool. But when you try to make a logo or design a menu, you hit the Design Bottleneck.

Developed in Sydney, the new identity is now being applied to more than 500 Star Mart stores throughout Australia. A press statement from the Hulsbosch Strategy & Design said that the company wanted ...

Diageo-owned whisky brand Johnnie Walker updated its ongoing "Keep Walking" campaign with a visual identity refresh created with agency Anomaly, according to a press release. The refresh includes ...

A strong and consistent visual branding strategy ensures your business has the potential to stand out in a crowded market. Catchy visuals help establish clients’ trust and foster their loyalty over ...

Audio-visual content, such as videos and webinars, is the fastest-growing type of content among business-to-consumer (B2C) marketers, according to a 2019 report. In fact, 69% of marketers said they ...

Stashfin, digital lending and full-stack financial services platform, has unveiled a refreshed brand logo, marking a ...

After around 15 years, Mountain Dew has found its vowels again. The brand unveiled its new logo -- eschewing the “Mtn Dew” stylization officially introduced in the U.S. market in 2009 –-- in favor of ...

All marketers today face a quintessential challenge: How can a brand spread its message on diverse platforms and talk to different audiences through unique content, while also clearly capturing the ...

Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. Pepsi MAX has unleashed its first major redesign in fourteen years by ...