In 2023, the digital advertising industry predicted that changes in cookies, CTV, AI, video and streaming would transform the industry landscape. But the thing about predictions is that you never know ...

Nothing lasts forever. Ad revenue growth decelerated for the second year in a row after heady post-COVID ad revenue gains. US digital ad revenue grew at a slower rate in 2023 compared to 2022, ...

While hype around the metaverse is dying, some of the key players viewed as shaping the future of digital experiences continue to thrive. Roblox saw revenue increase 26% year-over-year in 2023, along ...

Amazon CEO Andy Jassy saluted the company’s progress in video advertising in his annual letter to shareholders. Overall ad revenue rose 24% in 2023 compared with 2022, he noted, reaching $47 billion ...

YouTube‘s advertising revenue rebounded in the fourth quarter of 2023 — soaring 15.5% — in a strong resurgence of digital ad spending on the video platform. Overall, Alphabet beat Wall Street ...

Digital ad revenue hit $225 billion in 2023, up 7.3% from the year prior, defying many negative economic indicators, according to a new Interactive Advertising Bureau (IAB) report. Q4 saw the largest ...

Search continues to account for the largest share of digital ad spending. Search revenue grew 5.2% year on year. Paid search advertising revenues reached a new high in 2023 – though annual growth ...

"We have seen outstanding creative deliveries from recent talent deals and acquisitions, including 'Fool Me Once' and 'After the Flood' from Quay Street Productions," says CEO Carolyn McCall. By Georg ...

Alphabet Inc., Google’s parent company, is back in double-digit growth after a shaky start to 2023, indicating ad spend is in full recovery. Alphabet Inc., Google’s parent company, reported ...