Bona fide intent, the sine qua non of non-use trademark applications, was given new meaning by the TTAB in a decision released unpublished February 21, 2014 but redesignated as precedent on March 26, ...
Intent data is a complex product. It’s also a relatively new product category. Understandably, marketers have a lot of questions. Intent data is a complex product. It’s also a relatively new product ...
This study extends the social influence factor in the Unified Theory of Acceptance and Use of Technology (UTAUT) model by delineating it into coercive, normative, and mimetic pressures based on ...
The most successful account-based marketing (ABM) programs take an end-to-end approach that focuses on the sales pipeline and marketing funnel together. But I find that if there’s one specific area ...
There is one key attribute that points to success in B2B marketing: data confidence, judging by the 2025 B2B Marketing Edge, a study from Anteriad, conducted by Ascend2. Marketers who have this faith ...
Use of intent data is growing, and for good reason: It's hard to pass up the promise of gaining greater visibility into people when they are actively looking to buy. But as with most new digital ...
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