Lita and Mike Asscher, the young, energetic sixth generation heirs to the 157-year-old family owned firm, introduced several new jewelry designs over the past few years. During the recently concluded ...

The diamond company Royal Asscher, founded in 1854, is still owned by the Asscher family, a renowned international diamond dynasty with an unparalleled 160 year old legacy of diamond innovation, ...

In February 1908, before an anxious audience in his Amsterdam workshop, Joseph Asscher raised his knife to cleave the world’s largest diamond, the 3,106-carat Cullinan. Upon impact, the blade broke in ...

The sparkler is the envy of women up and down the country and sales of Asscher cut diamond’s like hers have been booming since she got engaged. Creative Director of 77Diamonds.com David Allen has ...

Not to be confused with the shape, the cut refers to symmetry, proportioning and polish – and is the only man-made ‘C’ from the ‘four Cs’ (colour, carat and clarity) Diamonds have an intrinsic beauty ...