“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Beth Sanville, SVP, Analytics, Merkle.

Gain insights into behavioral analytics—understand its impact on e-commerce, gaming, and security, and explore its challenges ...

When reviewing job growth and salary information, it’s important to remember that actual numbers can vary due to many different factors—like years of experience in the role, industry of employment, ...

Many organizations are challenged with scaling analytics to reach every employee and/or realizing the full value of their analytics investments. Also, the exponential amount of data they’re generating ...

Google Analytics 4 (GA4), the latest iteration of Google’s analytics platform, offers a wealth of insights but comes with a new interface and features that can be daunting. Understanding how to ...

Even though using data analytics has not traditionally been a part of hospital and health system CEOs’ job descriptions, in the era of Big Data, understanding analytics has become a competitive ...

A key element in taking the mystery out of video analytics and its evolving dependance on artificial intelligence, is understanding the terminology. That's the goal of our first program today in our ...

One of Google’s latest and more significant announcements recently was the launch of Google Analytics Premium- a paid version of Google’s very popular web analytics system - Google Analytics. There ...

Process manufacturing operations may be oversimplified as entailing raw materials, a production process, and finished goods. The same model can be applied to using production data to improve process ...

In today's data-driven world, businesses depend on the ability to transform raw data into meaningful insights. Business analytics is the process that enables organizations to make informed decisions, ...

Sports analytics has revolutionized the way fans, teams, and even betting markets approach games. Advanced metrics, predictive algorithms, and real-time data are now integral to understanding ...