Twice a day we carry out the same old minty ritual—several up-and-down strokes, rinse and spit. If the experience is a bore, most of us shrug it off as the price for shiny whites. But now, a new crop ...

I don’t know if you’ve noticed, but toothpaste-tube technology has improved in a way that answers so many prayers, for so many people. And I hate it. Think of your toothpaste tube. What does it look ...

Colgate has developed the first recyclable toothpaste tube. The Association of Plastic Recyclers recognized the innovative container that will help toothbrushers do their part to save the planet. And ...

Every year, Americans toss a billion tubes of Colgate toothpaste in the trash, and they eventually end up in a landfill. But this year, that could change. Colgate’s designers have spent more than five ...

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated. (CNN) — Colgate wants to give you another ...

The Treehugger editorial team is a diverse group of experts—with advanced degrees, professional experience, published books, and more—whose expertise spans every corner of the sustainability space.

Founded in 1921, Society for Science & the Public's mission is to advance public understanding and appreciation of scienceamong people of all ages through publications and educational programs. A ...