Texas Tech Athletics has announced a rebrand, introducing a modernized “flat T” logo set to debut in the 2026-27 academic year, provoking an outpouring of mixed opinions. The new design, a departure ...

Democratic former congressman Beto O'Rourke is doubling down on at least one aspect of his Texas senatorial campaign: the logo's striking similarity to the branding of iconic regional chain ...

Texas is altering its football uniforms to potentially accommodate a jersey sponsorship. Which partners could be on Longhorns jerseys next season?

Texas Tech unveiled its new logo for next year, and while it's a twist on a classic look, there are plenty of happy and sad reactions. The university released a plethora of new logos on Tuesday, Oct.

LUBBOCK, Texas — When Texas Tech unveiled its new logos this week, two proud Red Raiders saw their work, and passion, come to life. Mike Thurman, co-founder of Dallas-based Torch Creative, helped ...

HOUSTON – **The Texas Bowl officially kicked off a new chapter in Texas football history at a press conference Thursday morning at Reliant Stadium in Houston. Lone Star Sports & Entertainment ...

When Texas Tech revealed its new Double T logo on Tuesday, the internet showed mixed reactions. From the outside looking in, many non-Texas Tech fans saw the de-beveling of the Double T as a downgrade ...

AUSTIN — Texas will allow a private company to have a logo on its athletic fields for the first time after reaching a multi-year sponsorship agreement with a local health company that sells ...

One of the fun traditions the Dallas Cowboys have had at training camp over the years is rookie players trying to earn the world-famous (or perhaps infamous to some) star on the side of their helmets.