Paris, March 3, 2025 – The first edition of the Capgemini Research Institute’s new annual study ‘The B2B pulse: Top six expectations of telecoms’ business customers’, published today, reveals a ...

City Telecom has been established since 1985, and over the years has been expanding its customer base and its product and services portfolio to the point where it has become one of the few ...

Human expertise essential. AI cannot replace the trust, collaboration and human-led decision-making crucial in B2B customer experiences. AI enhances, doesn’t replace. AI offers powerful real-time data ...

It’s up to the marketing team to think about customer experience management. But what exactly is it and how do you get it right? Alex Blyth reports Customer experience management (CXM) is not a new ...

Navigating the intricacies of B2B operations and maintaining a high-level customer experience can be quite a challenge, especially when confronted with budget constraints. However, a thorough ...

For companies willing to reimagine the traditional transactional nature of their B2B relationships, a loyalty program represents an important growth opportunity. But in this regard, B2B customers can ...

Opinions expressed by Entrepreneur contributors are their own. During the past couple of years, we’ve all had a front-row seat at the B2B digital transformation, and it has become clear that great B2B ...

Thirty-seven trillion dollars. It seems like an unfathomable number, but that’s how much the global business-to-business (B2B) e-commerce market is estimated to be worth by 2027, according to Statista ...

Every B2B merchant understands the importance of strong and enduring customer relationships. It’s estimated that it costs five times more to gain a new customer than to keep one, and loyal returning ...