Consumer behavior is commonly accepted to mean the decision-making processes that consumers employ when choosing, purchasing and using products and services. Target markets are specific market ...

The retail giant is struggling to combat an alarming trend in its stores. Target (TGT) continues to feel the impact of several consumer frustrations, which recently contributed to weaker sales. Amid ...

Contingent: depending on something else that might or might not happen; likely, but not certain to happen (e.g., plans to go to the beach are contingent on the weather) (From Merriam-Webster) Positive ...