There is a framework in sales that considers the potential benefits of an offering based on two dimensions: tangible vs. intangible and direct vs. indirect (TIDI). When making purchasing decisions, ...
WHITE SULPHUR SPRINGS, W.Va. -- Trust and commitment, bolstered by tangible evidence of lower costs and heightened sales, remain the key ingredients for cashing in on technology-rich business ...
SAN FRANCISCO, Aug. 12 -- Molly McKay was confused when she got the first copy of the California Supreme Court's decision. She was the first to get one. Standing on the courthouse steps across the ...
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