Do you know the difference between tangible vs. intangible benefits? Measuring the results of your company’s output can be of ...

There is a framework in sales that considers the potential benefits of an offering based on two dimensions: tangible vs. intangible and direct vs. indirect (TIDI). When making purchasing decisions, ...

The most recent NewVantage Data And Analytics Global Leadership (DAGL) Survey revealed that nearly every company surveyed reports delivering some measurable value with their data, up from only half of ...

We all know that from a marketing perspective, financial services fall within the category of intangibles. According to Webster, an intangible is something that is “incapable of being touched.” That's ...