Critics of a new Swiffer ad accuse the household product line of attempting to put feminist icon Rosie the Riveter “back in the kitchen” by reappropriating her can-do individualistic image as one of ...

Are you a print subscriber? Activate your account. By Ad Age Staff - 37 min 40 sec ago 2 hours 35 min ago By Adrianne Pasquarelli - 3 hours 25 min ago 6 hours 35 min ago By Ewan Larkin - 9 hours 7 min ...

"We can do it!"...housework that is. Swiffer has decided to remove the image of a Rosie the Riveter-like female from advertisments for its new Swiffer Bissell Steamboost mop after receiving a bevy of ...

Have you taken a good look at the photo above? If your blood isn’t boiling, then you’re doing something wrong. Swiffer’s new ad for its steam mop turns the strong, “We Can Do It!” Rosie the Riveter ...