Opinions expressed by Entrepreneur contributors are their own. Marketing guru Seth Godin addressed alignment in a piece about iTunes falling over its own words and intentions. After reading it, I did ...

Successful businesses do not assume that things will work themselves out over time. Instead, business owners and management work to develop a set of long-term goals for where they want their ...

The Board of Trustees first adopted the University’s strategic framework in 2016 and has reaffirmed its commitment to the framework with updates in 2019 and 2023. The board’s most recent update to the ...

The Jobs-to-be-Done Pyramid™ is a new model for product strategy, mapping customer motivation across domains of function, emotion, and identity. People don’t just buy products to perform tasks; they ...