Sony is ceding control of its Bravia TV brand to China's TCL as part of a new "strategic partnership," the companies ...

From pricing and panel sourcing to where TVs are made, Sony's deal with TCL could slowly reshape what Bravia TVs look like - ...

TCL is taking majority ownership of Sony’s Bravia series of TVs, the two companies announced today. The two firms said they have signed a memorandum of understanding and aim to sign binding agreements ...

Sony will hand operational control of its Bravia TV business to TCL via a JV, while retaining brand ownership and a 49 per cent stake. Here's what the deal means for both firms and the TV market.

Sony Group Corp. is spinning off control of its home entertainment business, including the flagship Bravia television brand, to Chinese rival TCL Electronics Holdings Ltd., the latest Japanese company ...

Sony Group (SONY) plans to spin off its TV and broader home entertainment hardware business into a global joint venture with ...

TCL taking majority control over the Sony TV business, including its iconic Bravia brand, is big business. Here's why it's happening.

Sony and TCL are forming a joint venture that will see TCL take majority control of Sony’s television and home audio business ...

In a development that's no doubt going to send analysts and fans into a frenzy, Sony today announced that it's ceding majority control of its iconic BRAVIA TV and home entertainment business to ...

Sony has officially announced that it will enter a “strategic partnership” with Chinese TV manufacturer TCL in the home entertainment space. The two companies have signed a Memorandum of ...

Sony and TCL are forming a global TV joint venture with TCL holding majority control. It’s a seismic power shift that rewrites the future of Sony BRAVIA TVs.

Change These 5 Settings on Your Sony TV Now ...