After 25 years of working in SEO, I’ve seen firsthand how traditional keyword research methods fail to keep up with Google’s advancements. In my SMX Next presentation, I challenged SEOs to go beyond ...
As AI search becomes conversational, prompt patterns reveal how questions evolve and how content appears in search results and AI answers. A growing share of search interactions now begins inside ...
The launch of ChatGPT in 2022 didn’t so much cause a shift in the search landscape as trigger a series of seismic events. And, like seismologists, the SEO industry needs data if it’s to predict future ...