PARIS, Oct. 19, 2023 /PRNewswire/ -- IFF today announced the launch of its first sound logo to the business-to-business (B2B) perfumery, home and personal care industries. Developed with Paris-based ...

Stop losing customers to a sterile retail environment. If your shop doesn't have an olfactory branding strategy, you're invisible to their subconscious.

When thinking about your retail space, a lot of work goes in to capturing your customers’ attention via their senses. There are deliberate choices in lighting, artistic displays and the visual feel of ...