Opinions expressed by Entrepreneur contributors are their own. If you’re in marketing or own a business, then chances are you’ve done a SWOT analysis at some point. It’s the 101 in marketing 101, it’s ...

A SWOT analysis surveys the strengths (S), weaknesses (W), opportunities (O) and threats (T) in a business's internal and external environment. A SWOT analysis is essential for adjusting the firm's ...

SWOT is an acronym that stands for Strengths, Weaknesses, Opportunities, Threats. SWOT is used as a framework when analyzing the market position and general health of a business. Through the use of ...

Learn about Porter's 5 Forces and SWOT analysis, tools companies use to analyze the competition, make strategic decisions, ...