In honor of Valentine’s Day, make like Cilla Black and set your marketing and sales teams up on a date, suggests Howard Lewis, director of business solutions for Experian It’s the time of the year ...

Chief Marketing Officers in large law firms are increasingly going by a newer, longer title: CMBDO, or Chief Marketing and Business Development Officer. The CMBDO title may be a mouthful, but it ...

A few years ago, I used to believe that flashy ads and crazy discounts were the magic pills to grow a business. And to some extent, they worked. People clicked, bought and left. But the ROI didn’t ...

Leaders in marketing procurement gather every year at events to anticipate, explore, dissect and debate the trends that are shaping the industry. The advertising industry has entered a transformative ...

Gladstone Growth Strategies and InnovAItion Partners published its inaugural AI in Legal Marketing and Business Development State of the Industry Report. The survey found that, despite high top-level ...