Business owners are constantly gathering information to help develop strategies to improve marketing and sales. Ultimately, the goal is to improve the bottom line, with better targeting of a company's ...

Faster, stronger, higher – the Olympic motto translated into market research language would need to be: faster, cheaper, smarter. Market researchers today are often challenged by the demand for ...

Quantitative business research focuses on quantifying behaviours, opinions, trends, and other variables by collecting and analysing measurable, numerical data. It answers questions related to “how ...