Puma is sprinting into the world of advanced ecommerce with new experiences developed in partnership with Google Cloud and Meta. Using Google Cloud generative AI technology, the sportswear brand can ...
No Time for Waste: PUMA pilots testing for biodegradable RE:SUEDE version of its most iconic sneaker
The RE:SUEDE experiment is the first circular programme to launch under PUMA’s “Circular Lab” – a new innovation hub, which is led by PUMA’s sustainability and design experts who work to develop the ...
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