Betty Galligan sings in a rock band, delivered balloon-a-grams and has a pet bird with a 500-word vocab. All of this has ...

PR as a strategic business function is not louder or more promotional than before. It is more analytical, more disciplined, more integrated and more closely aligned with leadership decision-making. In ...

More than short-term quantitative results, PR aims for longevity. Its purpose is to shape how a brand is understood, trusted, remembered and connected with.

Ever wonder what happens before a celebrity, organization, or public figure releases a message to the public? Or how iconic brands connect with certain groups of people? The short answer is that they ...

Dave Kim PR, the prominent talent relations firm known for its work in the digital creator space, is relaunching as Human Public Relations, TheWrap can exclusively reveal. Founder Dave Kim announced ...

Innocent until proven guilty might hold up in the court of law, but the court of public opinion tends to play by hazier rules. From celebrity scandals to business blunders, crisis communication is a ...

Opinions expressed by Entrepreneur contributors are their own. In the past, public relations (PR) was all about managing a company’s reputation and controlling the narrative through traditional media ...

When reviewing job growth and salary information, it’s important to remember that actual numbers can vary due to many different factors—like years of experience in the role, industry of employment, ...

Firms with 25 or fewer workers and annual revenue below $10 million form the PR industry's backbone. For clients, boutiques can offer low costs and senior-level attention. Insider identified 15 top ...

Public relations builds trust by focusing on audience needs, not self-promotion. Niche PR tactics can achieve a greater impact than mass media outreach. Authenticity and openness are key for engaging ...

Students in the University of Alabama at Birmingham’s Public Relations Council of Alabama/Public Relations Student Society of America have won top awards from two professional organizations in Alabama ...

The Canadian Public Relations Society ("CPRS”) has granted Accredited status to 25 of its members, following their successful ...