Proximity marketing is one of the fastest ways to gain a competitive edge when it comes to mobile marketing. Why? Because personalization is the key success factor for any digital marketing campaign.

New York, May 24, 2023 (GLOBE NEWSWIRE) -- According to Persistence Market Research, proximity marketing will generate US$ 52.5 billion in 2023 and is expected to reach US$ 365 billion in 2033, ...

Bluetooth proximity marketing is the gateway to a whole new era of targeting. It's a door that lets advertisers reach consumers and vice versa. If mobile devices give you always-on access to your ...

Samsung?s launching of Proximity, a mobile marketing platform that works with beacon technology, will enable a more direct relationship between brands and consumers while giving marketers a viable ...

Driven by increasing consumer adoption of mobile devices such as the smartphone and iPad, mobile proximity marketing is forecast to reach $760 million in 2011, and swell to nearly $6 billion by 2015, ...

As the Millennial generation moves out of budget-constrained youth into their higher earning years, their buying prominence will change, but not at the expense of how they interact with the market.

On December 2nd and 3rd, I enjoyed speaking and collaborating at the Location & Context World in San Francisco’s JW Marriott. This 2-day event was jam packed with futurists such as the Vice President ...

This vendor-written tech primer has been edited by Network World to eliminate product promotion, but readers should note it will likely favor the submitter’s approach. Near field communication (NFC) ...

DUBLIN--(BUSINESS WIRE)--Research and Markets has announced the addition of the "Market for Proximity Marketing - Global Forecast to 2022" report to their offering. The proximity marketing market is ...

When Apple launched iBeacons in 2013, proximity marketing became the industry’s favourite trend. With the right technology, this hyper-localised strategy was supposed to bridge the divide between ...