Operative, an ad management firm, is the latest company to release ad tech that takes aim at the programmatic “waterfall.” The company has announced the release of “Exchange Monetization,” a new ...

Working with trusted sellers, optimizing supply-side partnerships and mastering log-level data could save marketers tens of billions of dollars, the trade group said. The ANA’s “enhanced” report on ...

PubMatic, a leading developer of programmatic advertising technology for the sell-side, today announced a move into app publishing. The solution, dubbed OpenBid, enables app publishers and developers ...

SAN FRANCISCO--(BUSINESS WIRE)--Mintegral, a leading programmatic ad platform, announced today that it joined Google AdMob as a bidding and waterfall SDK network with supported ad formats of ...