Your business may consist of a number of product lines, which are groups of items featuring similar characteristics. Together, these product lines comprise your product mix, which is the total ...

A product mix is the set of all products that a company offers for sale. Managers need to provide products that meet the needs of the target markets and at the same time help achieve the company's ...

"Marketing mix" is a term that describes the varying elements that play a vital role in the planning of the marketing of a product or service. Traditionally known as the "Four P's" — product, price, ...