The new CEO of Kraft Heinz, Miguel Patricio, believes that a solution to the company’s dismally performing brands will be heavy investment in marketing. Kraft Heinz starved its brands to zombie-status ...

While a commonly used term, a product roadmap often means very different things to different people. For product teams, it can describe a specific path forward and work to be done. For marketers, it ...

Once a niche process used mostly in product design, design thinking has become a flexible, people-first framework for solving problems across business, education, entertainment, and more. This story, ...