In the culinary world, there's a saying that people eat with their eyes. Beautiful-looking food makes people not only want to consume the food but also to believe that the food actually tastes better.

The colors, patterns and textures in your product packaging affect a consumer’s purchase decision. The human brain reacts ...

In case you missed it, 89% of consumers more likely to buy products from Amazon than other e-commerce sites. This means that brands need to find new ways to connect with customers who prefer to shop ...

Product packaging is more than just a practical choice—it plays a critical role in shaping customers’ perception and memory of the product and the business behind it. Carefully chosen, smart packaging ...

It's not easy to depart with a crisp, new product box. Find out when the cardboard can be useful and when it should be tossed. Sharon Profis Former Vice President of Content, CNET Studios As vice ...

The cosmetic packaging industry is evolving at lightning speed. That’s because customers make their decisions in seconds.

It’s the best time of the year to unwrap a new smartphone, laptop, television, or other shiny, new electronics product. Congratulations! But now that you’ve freed your device from its cardboard or ...

From Issue Five of Gear Patrol Magazine. Discounted domestic shipping + 15% off in the GP store for new subscribers. Gear Patrol’s Senior Art Director, Andrew Haynes, is an expert in product packaging ...

Apple makes well-received products, but something that sets it apart from other brands is its attention to detail. From tight corner radius rules and iconography to the familiar look of Apple Store ...