We all know and love the “coastal grandmother,” but there’s a new girl on the TikTok block. Meet: the "vanilla girl." She’s minimalist, wearing primarily white and cream shades (hello, "sad beige moms ...

One of the most dominant TikTok trends to spawn a thousand think pieces and search-driven articles is the “clean girl aesthetic.” “Clean girl” on TikTok has almost 2 billion views. The women who ...

Tinged with lilac and freckled with cartoon skulls, the Aesthetics Wiki’s homepage welcomes thousands of users a day, promising to offer them a comprehensive guide to all “visual schemata”. At time of ...

One of the most dominant TikTok trends to spawn a thousand think pieces and search-driven articles is the “clean girl aesthetic.” The problematic naming aside — if you don’t fit in with the look, are ...