Inuvo, Inc. announced a new feature within its IntentKey technology that enables zip code-level audience insights and targeting for advertisers, enhancing their ability to conduct highly specific ...

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One of the hottest trends in advertising effectiveness measurement, especially with privacy concerns killing user-level online tracking, is geographic incrementality experiments. These experiments are ...

In the fast-paced digital landscape, businesses have unprecedented tools to connect with their audiences. One of the most effective strategies is geo targeting advertising. By customizing your ...