The Pokémon Company has released a ton of new merch for the series’ 30th anniversary in Japan, including a retro Pikachu ...

The Pokemon Company will release monochromatic plushies and keychains modeled after the inaugural Pikachu sprite in Japan ...

The Pokemon Center online stores outside Japan will also sell the 1996 Style Pikachu plush and keychain eventually.

Pokémon fans have been trolling scalpers after it was announced that a 30th anniversary Pokémon plush that sold out almost instantly will get more stock in the future.

As the 30th anniversary of Pokémon ramps up, a new wave of nostalgic toys and merchandise will be hitting shelves soon, and I ...