After around 15 years, Mountain Dew has found its vowels again. The brand unveiled its new logo -- eschewing the “Mtn Dew” stylization officially introduced in the U.S. market in 2009 –-- in favor of ...

Opinions expressed by Entrepreneur contributors are their own. Mention the terms ‘brand’ or ‘branding’; most non-marketers will think of iconic logos. Brands like Coca-Cola or Apple may come to mind, ...

Visuals are a powerful way to engage and create connection. Visual elements like colors, fonts, and graphics are the building blocks to our brand story and personality. The pages in this section ...

Our visual identity plays a critical role in conveying the breadth of our university to both academic and nonacademic audiences. Our unique visual identity was developed in collaboration with renowned ...