In 2018, market research firm NPD Group found that gourmand scents accounted for roughly 74 percent of the U.K. market and 68 ...

In business, we often talk about building for the long term. But in the beauty industry—and especially in fragrance—products are often treated as fleeting. New launches replace old ones. Packaging is ...

Contrary to popular belief, there is actually a wrong way to apply perfume, and it's likely the reason why you can't smell your signature scent only a few hours after you spritz it on. You could ...