A Patagonia logo is sewn on a backpack Wednesday, Nov. 28, 2018, in New York. Patagonia Inc. is cracking down on the corporate logo vests when it comes to companies in financial sectors and other ...

Patagonia doesn't want just any company to be able to put its logo on the outdoor retailer's products anymore. The company said in a statement this week that it recently "shifted the focus" of its ...

Maine's Democratic Senate candidate Sara Gideon, who is running to unseat Republican Sen. Susan Collins, quietly erased a Patagonia logo from a jacket she wore in a campaign ad this week in what ...

Patagonia has filed a lawsuit accusing Anheuser-Busch of illegally trademarking a Patagonia brand beer, creating a “fictitious” business called “Patagonia Brewing Co.” and intensively promoting the ...