In today’s competitive retail landscape, packaging has evolved far beyond its basic purpose of protection. It has become a ...
For decades, marketers of consumer goods designed highly adorned packages, deploying bold colors, snazzy text, cartoons, and illustrations to seize the attention of shoppers. Conventional wisdom held ...
Packaging often stands as the first physical point of contact between a brand and its audience. While often overlooked or treated as an afterthought, package design reflects a brand’s attention to ...
In an arduous beauty market, packaging cannot merely be a container; it must give the customer a truly wonderful experience of the brand.
Vampons isn’t interested in pastel empowerment. It’s unexpected, cigarette-box packaging, developed with As We Proceed, gives period care an attitude adjustment – witty, subversive, and built to make ...
Rita Rivotti with Serôdio Borges Family, 1836 Port for which she and her team were awarded Silver in 2022 from the Pentawards. Rivotti’s work with key Portuguese producers has lent a contemporary and ...
Packaging has always been a balancing act. Consumer packaged goods (CPG) companies must weigh cost versus performance and market appeal versus machinability. As interest in sustainable packaging has ...
Dezeen Competitions: The Salmon Packaging Design Competition tasks designers with creating innovative packaging using corrugated cardboard sourced from sustainable and renewable materials. The ...
Medicines need packaging that protects them and makes them easy to carry. Traditional blister packs work, but companies are now looking for designs that are stronger and more convenient for everyday ...
It’s become increasingly difficult to ignore the impact waste and carbon emissions are having on the climate, from changing weather patterns to rising sea levels. While many countries across the globe ...