The Pentawards has released its annual report unveiling the top packaging design trends set to take over 2025. With cultural shifts, changing consumer habits and an increased focus on environmentalism ...
What's in a name? Everything, as far as Scott Fisher is concerned. As design director of Berry Plastics Corp.'s rebranded packaging design studio, Fisher believes the new name of Blue Clover Studios ...
When it comes to innovation in fast moving consumer goods (FMCG), packaging is an area where the pace of change rarely lets up. It forms the first and most fundamental image of a brand in the buyer’s ...
Consumers do make snap judgements based on what they’re looking at. They look at a product, and its packaging says something to them. Packaging is eye-catching and inviting, and it’s critical for ...