PPC for luxury fashion isn’t just higher price points – It’s unique audiences, long purchase paths, and smart data. Learn how these brands can refine their strategy for growth. When it comes to luxury ...

At some point, your PPC performance will take a nose-dive. Once you’ve managed PPC campaigns long enough, you will likely navigate numerous crises. Pinpointing the source of a specific issue can be ...

There are lots of moving pieces in PPC campaigns and that can make it challenging to pinpoint the cause when performance changes. An investigation into the cause of the change can either be top-down ...

AI targeting, creative scale, and MMM promised efficiency but often delivered waste. Here’s how to reset PPC priorities for 2026.

In today’s digitally-driven world, keeping a close eye on pay-per-click (PPC) performance is crucial for businesses looking to maximize their reach and returns. Employing these six key strategies will ...

Google Pay Per Click advertising is a great tool for building brand awareness and generating leads online. It can be a bit of a complicated process for some, so it’s important to have a good ...

These conversations reveal how top practitioners are adapting strategy as platforms prioritize automation over transparency.

Show leaders how PPC performed, why results changed, and what to do next, with the context and clarity they need for 2026 planning.