How much does moment away from "last touch" allocation impact the perception of PPC marketing? Does it help PPC, or hurt? Find out what we've seen in the data. At the Rimm-Kaufman Group, we’ve spent a ...

However, different PPC channels play a key role in every step of the customer journey and many influence multiple stages of the funnel. In this article, we explain how each channel impacts the ...

According to research from Hanapin Marketing, 78% of marketers report that pay-per-click campaign success in 2015 has been "really good" so far. Sixty percent say PPC ads are performing better this ...

Agencies interested in moving their digital marketing business to a higher level require the service of trained, experienced, and trusted experts. Hiring such professionals in-house for pay-per-click ...

Silos have always been a problem in the digital marketing world, limiting the ability of marketers to understand the full scope of the customer’s journey. This is why now more than ever before ...